Do you have a great idea for a product or service?  Are you ready to become an entrepreneur but have no idea where to start? And money….are you concerned that you don’t have the funds to launch your idea? Starting a business is a lot easier (and cheaper) than you think! Below is a starter’s guide to launching your own business.

  • Think of a name and check with your state for availability - Choosing a business name is an important step in the business planning process. Not only should you pick a name that reflects your brand identity, but you also need to ensure it is properly registered and protected for the long term.
  • Chose business entity structure – The business structure you chose will have different legal and tax implications. Below is a quick overview, but check with your accountant or attorney to help you select the most advantageous business structure for you. (However, my opinion would definitely be to incorporate your business!)
  •  Sole proprietor - most basic type of business to establish. You alone own the company and are responsible for its assets and liabilities. You also assume all liability for your company.
  • DBA – if you’re a sole proprietor but don’t want to run the business under your legal name, you can file a Doing Business As (DBA) name.
  • Partnership – single business where two or more people share ownership. There are 3 general types of partnerships but essentially, each partner contributes to all aspects of the business, including money, property, labor or skill. In return, each partner shares in the profits and losses of the business. The liability of each partner varies based upon the partnership agreement.
  • LLC - A limited liability company is a hybrid type of legal structure that provides the limited liability features of a corporation and the tax efficiencies and operational flexibility of a partnership. The company is held liable and your personal assets are protected. This is the most common form of business structures.
  • C- Corp – A corporation (also known as C-corp) is complex and mainly for larger businesses with multiple employees. This entity is owned by shareholders and the company is subject to double taxation. 
  • S-Corp – An S-Corp is similar a C-corp but is taxed on a personal level (similar to an LLC) where the profits and losses pass through to a personal tax return.
  • Register with the state (if applicable) – Fees vary by state and by entity structure (as discussed above) but can start as low as $50. Check with your local secretary of state office.
  • Obtain EIN – An Employer Identification Number (EIN) is also known as a Federal Tax Identification Number, and is used to identify a business entity. Free of charge on www.irs.gov website.
  • Check with state for other licenses or business – Depending on the type of business you have, additional licenses, registration, and zoning may be required. Check with your state to ensure you are in compliance and for application fees.

It’s just that simple! You are now a registered business and can begin operation!
A few other cost saving tips are listed below to get you started with marketing your brand!
  •  Business cards – Utilize vistaprint.com to design and print business cards until you get a budget to hire a graphic designer. Costs as low $16.
  • Website – Buy a domain name to start building a website. Godaddy.com often has sales for domain names starting at $12
  • Social Media pages – It is absolutely free to use social media to market your business. The power of social media is huge!
  • Blog – Blogging is a free tool to market yourself as an expert in your field.

If you have any questions about entrepreneurship, tax implications of business structures, or tax benefits from the IRS, please feel free to contact me!

I hope this was helpful and gave you some of the tools you’ll need to launch your great idea!

“The way to get started is to quit talking and begin doing”
-Walt Disney


 
 
While I was in undergrad at Michigan State University (GO GREEN!), whenever I told someone my major was accounting, about 80% of the time, their response was, “oh, you must be good at math”. Although this was an accurate statement, and I initially presumed the same thing as a freshman; it was my second week in my first accounting class that I realized accounting isn’t about math at all!! Although we are good at numbers, we are also good with people! Long are the days where accounts are socially awkward boring people who wear suspenders and pocket protectors and just do taxes. Our profession is essential to the finances of people as well as the continuity and efficiency of businesses.

Yes, some accountants do taxes, but not all. As a CPA, I am an auditor, accountant, consultant, and tax preparer. My goal is to not only provide tax advice and preparation for individuals; I also want to help improve the processes and efficiencies of businesses, report their financials, and focus on what I love (accounting) while they focus on what they love (their business).  People don’t go into business to focus on accounting, but accounting is a major piece of every business. Most people have a love/hate relationship with accounting. Why spend time on doing something you hate, don’t understand, or don’t have time for when you can outsource it someone who loves doing accounting and that’s why they want to help?!

So I want to share some of my top 5 myths about who accountants are and what we do for individuals and businesses!

Pam’s Top 5 Myths about Accounting/Accountants:

1. Accounting is about math Like I mentioned before, this could not be further from the truth but this the myth I hear the most! Yes, I love math and yes, accountants use math…but so does an engineer, salesman, marketing person, lawn man, hair stylist, etc. If you want to get paid, you will have to calculate the amount you are owed, the change if paid in cash, your commission percentage, etc. Accountants use math similarly. The core of true accounting is research and storytelling. Accounting is like a puzzle; when you look at the numbers, you are looking for holes and patterns that fit together properly. You have to use those numbers to tell the owner of a business, shareholder, bank, or manager what they mean, how they can use them, and what to expect in the future. Also, accountants are excellent at risk management, process improvement, and creating efficiencies and controls in the workplace. This is more of a consultative role which I enjoy most, and there are very few numbers involved.
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 2. Accountants are introverted or boring and really don’t like working with people - Even a tax accountant (another myth mentioned above…we don’t all do taxes!) has to be a people-person. Regardless what kind of work we do, all accountants have to work with clients, employees, vendors, client’s customers, etc. We build trusted relationship with our clients not only based on our knowledge, but also our personality! I love this field because of the people interaction and relationship building.

3. I pay business expenses out of my own pocket. It’s really no big deal. - WRONG. If you own or operate a business…you should treat it like a business and not a shopping day at the mall. You need to note when you have paid an expenses out of your own pocket towards your business. This is money that could be returned to you tax-free.

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4. Small businesses don’t need accounting or it can just wait until it becomes too much for me to handle myself. -  I do believe that non-accountants have the ability to do create their own budget, forecasts, financial statements, and research trends in their industry. However, if you really don’t have to generate monthly reports or read through the tax codes to learn the greatest tax advantages for your business, then you shouldn’t have to. Also, at the end of the year when tax time comes, it’s easier for an accountant who looks at your financials on a regular basis to prepare you return versus coming in with a shoe box (or trash bag) of receipts. The latter method will cost you more as you have to pay for the tax preparer’s time to learn your business and sort through receipts. And without that trusted relationship, they may not take the time to be sure they have every nickel and dime that can use to lower your tax liability. 

Your accountant will be following your financials the entire year and everything should be neat and clean come time to file your taxes. Also, your accountant should be able to give you monthly financials that tell you where you can improve in an area, have reports ready for possible loans, help you make financial decisions, help you make the most of recent tax advantages, and tell you if your business will trend towards lower or higher revenue in certain months based on history. This is all needed information to help grow your business.

5. I can handle my accounting myself. I have QuickBooks. – Quickbooks is a great program that many people, including myself use, on a daily basis. Although it’s simple to learn, it still takes someone who has the time and a little bit of accounting knowledge to use the software at its maximum capacity. As a matter of fact, most open QuickBooks only to become overwhelmed and confused. Having this program is very good and can become an awesome tool; but your accountant should help you set it up, educate you on how you can and should use it, and come in periodically to be sure everything is in order, run reports, and fix problem areas. You can be wonderful in business but unless you know how to operate the accounting side of your business perfectly, you should really do yourself a favor and at least get advice from an accountant on this process.

Of course there are myths about every profession that are endless. However, these are the ones I hear the most and I just wanted to bust the myths and show the benefits that accountants really have. Accountants, CPAs in particular (how I got that designation is worthy of its own separate post…) play a vital role in helping businesses make better use of their resources and increasing efficiencies and profitability. With careful planning and help from an accountant, you can learn how to start, manage, and successfully grow your business. Accountants are trained to look at businesses with an objective eye. They can help you identify weaknesses in your organization and offer suggestions for improvements. A CPA/accountant can be your most valuable business partner!

Additionally, accountants can help individuals become tax advantageous, prepare and save in their taxes, create and maintain budgets and meet their financial goals.

If you have any questions or are inspired and feel like you need an accountant now, feel free to contact me. I love meeting new people, building new relationships, and improving and growing businesses!

These myths are exactly how I feel and were also inspired by an article I’ve read while doing research: “Top 10 Accounting Myths – Busted!” by Mindy Viteri.


 
 
Someone presented me with the idea of creating a blog for my business. At first I thought it was an awful idea. Who in their right mind (besides me and my accounting friends) would want to read a blog about accounting?! But the more questions I received from friends, clients, and even random people about business startups, accounting, entrepreneurship, taxes, budgeting, etc. it dawned on me that there is in fact a need!

About me – My name is Pam Balentine and I am a CPA (certified public accountant) from Flint, MI, and I currently live in Atlanta, GA. I am the owner of Viking Financial Services where I provide individual and business tax, accounting, payroll, and consulting services in ALL states. I also partner with myEcon which is a company that provides people with a personal financial success system to help them minimize taxes, build business income, eliminate debt, and acquire assets. To learn more about the services offered, click here

In addition to operating my business I work full time as an Internal Auditor and Interim Plant Controller. I also volunteer and serve as the Student Member Services Director for the National Association of Black Accountants, Inc. (NABA) - Atlanta Chapter. I have over 10 years of accounting and auditing experience. The drive for starting my business is to take what I’ve learned and what I do for major corporations and bring the benefits, efficiency, and growth techniques to an individual and small business level. 

In my blog posts, I will provide tips, resources, motivation, and knowledge for the individual tax payer who wants to focus on saving and minimizing taxes and the business owner/entrepreneur who wants to grow their business and have the most efficient processes.

So stay tuned! If you have any questions or specific topics you would like me to cover in my blogs, contact me today!!